The Young Lions Azerbaijan jury is composed of senior industry professionals with expertise across creative, media, design, technology, film, brand management and marketing strategy.
All submissions are reviewed in line with evaluation criteria defined for each category and its specific brief, taking into account the strength of the creative idea, strategic approach, insight, relevance to the brief and quality of execution. The weighting of the criteria for each category is outlined below.
Film
The Creative Idea – 50%
Is the work innovative and surprising?
What is the potential for industry impact?
Strategy (Including Insight) – 30%
Brand relevance, choice of campaign elements, target audience, approach.
Execution – 20%
How well crafted is the work?
Design
Creative Idea – 50%
Execution – 50%
-
Design elements and their integration
-
Design touchpoints
-
Materials, style elements, design choices
-
Design development and process
-
Choice of campaign elements
-
Approach
-
Scale
Print
The Creative Idea – 50%
Is the work innovative and surprising?
What is the potential for industry impact?
Strategy (Including Insight) – 20%
Brand relevance, choice of campaign elements, target audience, approach.
Relevancy to the Brief – 20%
Does the work answer the client’s brief?
Execution – 10%
How well crafted is the work?
